The perfect business card and a branding tool while recruiting for top talent? A company video. A company video has the ability to show your business in a whole new, more personal way.
Company videos and why it’s necessary to think about them when attracting talent.
Our brain loves video because it is programmed to retain visual content better than a page loaded with words. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.
We all know that video killed the radio star but is it sounding the death knell for the way we hire, too? Is the time of the CV-based recruitment over?
One of the things recruiters nowadays struggle with is engaging with candidates on a deeper level. It’s too much to expect that an hour-long conversation about work history and future plans showcases company values and carries the emotion they create. Especially in that type of situation – we’ve all felt and heard the nervousness of the first hello.
But is it really important to connect? Perhaps a plain and straightforward conversation will do?
Your company values can either seal or break the deal. They tell the candidate who you are and what you stand for. They help them understand if you’re made from the same wood or not. If you don’t offer them the chance to understand who you are, you might lose them.
The value of having a company video
Your company video is a crucial part of implementing video solutions into your recruitment process. It works perfectly hand-in-hand with asking a candidate to send one from themselves.
Of course, it’s a two-way street and starts from candidates' personalities and values.
Job seekers want to see their potential employer’s mission and purpose: 89% believe it’s important for an employer to have a clear mission and purpose — one that’s not easy to find on a regular job posting.
It is one thing to tell them what your values are; how you operate and what your company's vision is. It’s a whole other game to actually show them that.
Another factor is the ever-shrinking attention span, a true elephant in the room.
Let’s face it – nobody will read your job posting from start to finish, paying attention to every word you carefully added there.
Most candidates just take the leap when they like who you are and find a suitable position on your Careers page.
Video is a step in the right direction as it provides more information in a shorter amount of time in a more engaging way.
By creating and sharing a company video, you show that you’re ready to deliver the same things you require from the candidates.
You let them see who you are and get acquainted with their possible future manager and team(s). Besides that, you show emotion, bring more humanity to recruiting process, and express your company in a way that words never can.
Not to bother you too much with statistics but if you need proof, here it is – recruitment agencies are already reporting 800% more engagement with job ads that have a video embedded.
Make a good impression for the candidates
If you are choosing a tool for pre-screening then also make sure you can address the candidates accordingly.
My last piece of advice would be to focus on yourself – don’t think what they want, think about who you really are.
When you are true to yourself and your company, the right candidates will find you.
Law of attraction.
To conclude, in order to attract more talent to the company and present it in a more transparent way, video applications are a key factor.
If you wish to make your first step in modern hiring, don’t hesitate to get in touch with us.
By choosing VideoCV, you’re contributing to a transparent and personality-based recruitment process.